“The only way to do great work is to love what you do.” - Steve Jobs
With over a decade of sports marketing and event production experience Lara began Smedley Events after a successful tenure with the Valero Alamo Bowl. Lara's passion for creating memorable experiences for event attendees, coupled with meeting the strategic goals of brands and non-profit organizations, is at the core of what makes Smedley Events.
Smedley Events' community focused approach comes from Lara's support of organizations such as Big Brothers Big Sisters, San Antonio Pets Alive, National Association for Catering and Events, Society of Government Meeting Planners, Meeting Professionals International, Polka Dot Powerhouse, Delta Zeta and Visit Denver.
A Denver native, Lara graduated from the University of Denver with a degree in Communications and Marketing.
Smedley Events Vision
To create dynamic, inclusive and innovative events that foster meaningful connections and contribute to a prosperous, equitable and peaceful society.
Smedley Events Mission
To create meaningful event and experiential marketing campaigns by infusing innovation with strategic planning to foster emotional connections between organizations and the communities they serve.
Mailing Address —
6100 S Gilpin Street
Centennial, CO 80121